WTF APPAREL — PRIVACY POLICY

Effective Date: 2025

At WTF Apparel (“We The Family”), we respect the crew that stands with us. When you trust us with your information, we treat it like you’re part of the family — because you are. This Privacy Policy explains what we collect, why we collect it, and how we protect it.

1. Information We Collect

We collect the basics needed to run the shop and get your gear to your door:

• 
  Name
  
• 
  Email address
  
• 
  Shipping & billing address
  
• 
  Order details
  
• 
  Payment info (securely processed through Shopify — we never see your card numbers)
  
• 
  Device + browsing info (cookies, IP address, pages viewed, etc.)
  

We only collect what helps us run the store smoothly and deliver your merchandise without hassle.

2. How We Use Your Information

We use your information to:

• 
  Process orders and ship products
  
• 
  Communicate about purchases, updates, or issues
  
• 
  Improve our website and customer experience
  
• 
  Prevent fraud or unauthorized activity
  
• 
  Send promotional emails if you choose to subscribe
  

No games. No selling your data. No handing it off to random third parties.

3. How Your Data Is Protected

Your information is protected through:

• 
  Shopify’s secure checkout
  
• 
  Encrypted data storage
  
• 
  Limited internal access
  
• 
  Routine risk and fraud checks
  

We guard your information like we guard our own — locked down and respected.

4. Sharing Your Information

We only share your info with trusted partners who help us operate:

• 
  Shopify (store + payment system)
  
• 
  Printful or other fulfillment partners (to produce and ship your gear)
  
• 
  Shipping carriers (USPS, UPS, FedEx, etc.)
  

These partners only get what they need to do their job — nothing more.

We do not sell, rent, or trade your information. Ever.

5. Cookies & Tracking

We use cookies and analytics tools to:

• 
  Keep your cart active
  
• 
  Speed up browsing
  
• 
  Understand how customers use the site
  

You can disable cookies in your browser if you prefer.

6. Your Rights

Depending on your location, you may have the right to:

• 
  Access the data we have on you
  
• 
  Request corrections
  
• 
  Request deletion of your data
  
• 
  Opt out of promotional emails at any time
  

If you need help with any of this, reach out — we’ll handle it.

7. Contact Us

If you have questions about your privacy, your data, or anything else, contact us anytime:

📧 wtfapparelcompany@gmail.com